FASHION BRANDING AND BUSINESS DEVELOPMENT

Fashion industry is a historical and cultural continuous evolution. It is an evergreen industry that more and more new fashion brand emerging in the fashion world. During the course of study, the student will learn about the theory of branding, analyze the current and future trend and hence learn how to manage a fashion brand. Students also will learn the fashion business, including manufacturing and explore the interaction in the fashion industry. Beside the business legal, prepare a workable business and marketing plan are also crucial skills to promote and strengthen the brand by creating and unique selling point in the fashion market.

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